Campaign Lab Turnout Research

The Labour Party (“Labour”, “we”, “us”, “our”, the “Party”) is committed to protecting the privacy and security of the personal data we collect about individuals (“you”, “your”, “data subjects”). The purpose of this privacy notice is to explain what personal data we collect about you and will use when running the Campaign Lab Turnour Research Project. When we do this, we are the data controller.

The Campaign Lab Turnout Research Project (“Project”) is a collaboration between Labour, Campaign Lab and selected Labour Party candidates who are standing in the UK 2024 General Election. Together, Campaign Lab and selected Labour Party candidates are referred to as the ‘Research Team’ in this Privacy Notice and Campaign Lab are referred to as the Lead Researcher.

Although this Project processes personal data, the use of personal data is to generate statistics or communicate with you to get your views and is not used to make any decisions about you. This privacy notice should be read in conjunction with the research information sheet available on the Campaign Lab website. The purpose of the Project is for the overall goal of improving the Labour Party’s chances of winning future elections (local and general).

Please read this privacy notice carefully as it provides important information about how we handle your personal data and your rights. If you have any questions about any aspect of this privacy notice you can contact the project lead at Campaign Lab by emailing us at hannah@campaignlab.uk, alternatively you can also send any questions to dataprotection@labour.org.uk.

2. Personal data we will collect

We shall be processing the data of a few categories of data subject. Please read the section below that is relevant to you:

Voters

• Name, home address, email address, phone number, date of birth, gender;
• Whether you voted [although to gather this information we will be aware of how you voted but this information does not form part of this Project]

Labour Party Members

• Name, home address, email address, phone number, date of birth, gender;
• Job Title, Labour Party Constituency you are associated with and any correspondence you have with us;
• Written answers you have provided us and any other information you have volunteered about yourself in those answers.

3. How we collect information about you

We may collect personal data in a variety of ways and at a variety of times throughout the research study being conducted. We refer to “direct data collection” when data is collected directly from you and we refer to “indirect data collection” when the data is not collected directly from you) Please read the section below that is relevant to you:

Voters

• From the surveys your voluntarily complete (direct data collection)
• From the Electoral Register (in-direct data collection)
• From Labour Party digital systems (in-direct data collection)
• From yourself in any communications you have with us (direct data collection)
  

Labour Party Members

• From the surveys your voluntarily complete (direct data collection)
• From the written answers you provide to questions we ask you (direct data collection)
• From Labour Party digital systems (in-direct data collection)
• From yourself in any communications you have with us (direct data collection)

4. Purposes for using your personal data and the lawful basis

When conducting the research study, we may use your personal data for the following purposes and on the following lawful bases.

4.1 Purpose

4.2 Lawful Basis for Processing

Enhance Labour’s effectiveness and targeting techniques to fight a general election or other relevant political campaigns and to help win a general election.

The lawful basis we shall be relying on is the legitimate interest of the Data Controller in accordance with UK GDPR Article 6.1(f). And; When relevant the consent you have provided us for this use of your personal data in accordance with UK GDPR Article 6.1(a) and also in alignment with UK GDPR Article 9.2(a). And, Special categories of personal data used for the purpose of Substantial Public Interest under UK GDPR Article 9.2(g) in line with Schedule 1, Part 2, Paragraph 22 Political Parties of the Data Protection Act 2018.

To inform our activities and best practice requirements for most effective ‘democratic engagement’

Stay in government should Labour form a government at any time.

Upon your completion of a webform within which you have access to this privacy notice, your name and post code will allow our research partner organisation, Campaign Lab, to analyse campaign materials against whether you have voted. This is registered as a statistic and not using your personal data for any decision-making. [Voters only]

NOTE: The research isn’t interested in you as an individual, just whether a piece of campaign material meant that it resulted in someone casting a vote. Upon matching data between the webform and the electoral register, your data is anonymised so the statistical analysis can be conducted.

To gain informed consent from research participants who agree to be interviewed as part of the research. [Labour Party Members only]

To identify personal data and take relevant action upon submission of a data subject rights request.

Compliance with a legal obligation under UK GDPR Article 6.1(c). The legal obligation is the UK General Data Protection Regulation to uphold your data protection rights.

Special categories of personal data used for the purpose of Substantial Public Interest (Preventing or detecting unlawful acts; Protecting the public; Regulatory requirements) under UK GDPR Article 9.2(g).

To be able to assess any impact on individuals of a data breach involving personal data held on Labour Party systems or on third party systems.

The lawful basis we shall be relying on is for the compliance with a legal obligation. The legal obligation is the UK General Data Protection Regulation to uphold your data protection rights.

To help protect an individual from neglect or physical, mental or emotional harm, or protect the physical, mental or emotional well-being of an individual.

Use of the personal data is necessary to protect the vital interests of an individual or individuals in accordance with UK GDPR Article 6.1(d).

Special categories of personal data used for the purpose of Substantial Public Interest (Preventing or detecting unlawful acts; Protecting the public; Regulatory requirements) under UK GDPR Article 9.2(g).

To deal with legal claims and ongoing litigation cases.

Compliance with a legal obligation under UK GDPR Article 6.1(c). The legal obligation is the UK General Data Protection Regulation to uphold your data protection rights.

Special categories of personal data used for the establishment, exercise or defence of legal claims or whenever courts are acting in their judicial capacity under UK GDPR Article 9.2(f).

5. Sharing your data

It is unlikely that we’ll ever share your personal data outside the UK. If, however, it becomes necessary for the purposes of conducting our research we will only share it with organisations in countries benefiting from a UK or European Commission adequacy decision, or on the basis of International Data transfer Agreements or European Commission Standard Contractual Clauses with a UK required addendum (all of which are recognised by the UK) which contractually oblige the recipient to process and protect your personal data to the standard expected within the UK.

Any data shared with the below categories of recipients is the minimum necessary for the task they have been instructed to carry out on our behalf or in conjunction with us. Each category of recipient is subject to pre-approved review to ensure comparative technical and organisational measure for keeping the data secure.

1. Pre-approved digital communications and storage providers.
2. The Research Team.
   

There may be scenarios where we are subject to a legal obligation to disclose or share your personal data, such as with law enforcement agencies, regulatory bodies or public authorities in order to prevent or detect crime. We will only ever disclose your personal data to these third parties to the extent we are required to do so by law.

6. How long we keep your data

Data shall be reduced, redacted, de-identified and deleted at appropriate times so we retain the minimum amount of data possible throughout the Project. All Voter data will be anonymised immediately after the work to correlate a contact you have made with the Lead Researcher with whether you have voted. Once anonymised we can conducted the statistical analysis.

Labour Party Member’s personal data will be held by the research team will be held for 2 months after the final research report has been successfully delivered. The delivery of the final report is scheduled for September 2024. At that time, the personal data and you information will be deleted.

The research report will not contain any personal data.

7. How we protect your data

We implement appropriate technical and organisational measures to protect data that we process from unauthorised disclosure, use, alteration or destruction. A data protection risk assessment has been conducted for the Project and all individuals working with any personal data have been trained in data protection best practices.

We have also conducted an anonymisation balancing test to assure any audits that Voter data is anonymous at the point of the research analysis being conducted.

Your information is securely stored on a dedicated drive by Campaign Lab and the Labour Party, and access is controlled by each organisation’s secure access policy for the duration of the research study period. We will always keep these under review to make sure that the measures we have implemented remain appropriate.

Any personal data is not subject to any automated decision-making.

8. Your rights and options

You have the following rights in respect of your personal data:

You have the right of access to your personal data and can request copies of it and information about our processing of it.

• If the personal data we hold about you is incorrect or incomplete, you can ask us to rectify or add to it.
• Where we are using your personal data with your consent, you can withdraw your consent at any time.
• Where we are using your personal information because it is in our legitimate interests to do so, you can object to us using it this way.
• Where we use your personal data for direct marketing, including profiling for direct marketing purposes you can object to us doing do.

You can ask us to restrict the use of your personal data if:

• It is not accurate,
• It has been used unlawfully but you do not want us to delete it,
• We do not need it any-more, but you want us to keep it for use in legal claims, or
• if you have already asked us to stop using your data but you are waiting to receive confirmation from us as to whether we can comply with your request.
• In some circumstances you can compel us to erase your personal data and request a machine-readable copy of your personal data to transfer to another service provider.
• You have the right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.
  

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

If you wish to exercise your rights, please contact us at dataprotection@labour.org.uk   

9. How to Complain

You can also lodge a complaint with the Information Commissioner’s Office. They can be contacted using the information provided at:

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://ico.org.uk/concerns/.

10. Contact us

If you have any questions, or wish to exercise any of your rights, then you can contact:

Project: The Turnout Research Project

Organisation: Campaign Lab The Labour Party

Address: 96 Camberwell New Road, London, SE50RS

Email: hannah@campaignlab.uk 

Or;

Organisation: The Labour Party

Address: Labour Central, Kings Manor, Newcastle upon Tyne, NE1 6PA

Email: dataprotection@labour.org.uk

11. Changes to this privacy notice

Last modified: 06 June 2024.