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Campaign Lab
Building the case for an evidence-based approach to campaigning
📣Announcing....📣
Labour Conference 2024: #TheCampaignFringe
23rd September ------ 41 Stanhope Street, L8 5RE ------ 11am - 7pm
This Labour conference Campaign Lab and friends are taking over a warehouse for one day only next to the conference zone for #TheCampaignFringe - a laid-back space to explore what's new in campaigning.
Here's what you can expect:
⭐Exhibits from various organizations across the progressive ecosystem
⭐Expert campaign advice at one of our free Campaign Surgeries (first come first served)
⭐Events addressing questions central to the future of campaiging running throughout the day
If you're curious about the cutting edge of campaigning and keen to explore new organisations and practices, this is for you.
We'd love to see you there - come by, learn something new, and connect with fellow campaign enthusiasts.
Interested in exhibiting, showcasing your work or running an event? Just reach out to tim@campaignlab.uk.
The Campaign Fringe Exhibition
All Day
What kinds of campaigning actually work? How do progressives reach the people that matter? What does making our country more democratic actually mean, and how can we campaign to secure that change?
Visit our exhibition showcasing the latest work and research of organisations from across the progressive eco system that are tackling the questions central to the future of campaigning.
As AI continues to become more capable it is looking increasingly likely that it will become a permanent feature of our campaigning. Accordingly, there has never been a better time to get to grips with both the topic more broadly and its concrete application in a campaigning context. Join us as we demystify AI, share our insights regarding its role in practice and contribute to the wider conversation around a technology that will shape the future of campaigning.
Tech and data have changed the way we organise. From the workplace to the streets, it's time for our movement to catch up. Join trade unionists, student organisers and progressive campaigners to discuss how we can use digital tools to organise effectively in the 2020s. Open to everyone who wants to build power, and win.
Panel:
Amira Campbell - President, National Union of Students
Adam Cantwell-Corn - Connected by Data
Toby James - Union Organiser
8 million people are not registered to vote. That's 8 million people shut out of our democracy. And it doesn't impact everyone in the same way. Young people, those from black and asian backgrounds, migrants and renters face the most hurdles.
This election, Just Register :
- Created tools for the movement to get their people registered
- Ran an assisted voter registration programme to directly support people facing barriers to registration.
- Built the case for a more equitable electoral system
Come to this session if you want to find out about the barriers some voters face in accessing registration and voting and how you can help people overcome them.
When an individual or group becomes the victim of state harm, they find themselves fighting for justice in the worst possible circumstances. Inquiries and inquests are a crucial tool in holding the government to account, but too often victims are forced to spend years uncovering truth from the state, and recommendations from inquiries are ignored. Our panel, hosted by CBFFJ and featuring speakers from the Hillsborough Families Campaign, Inquest, Justice for Zane and Hacked Off, amongst others, will share their insights into how to campaign around inquiries, hold the government to account and make the fight for justice more equitable.
Alongside an historic Labour victory, the most recent general election also delivered a stark warning: Reform UK received over 4 million votes and saw 5 of its candidates become MPs. The party is now 2nd in 89 Labour-held seats and we cannot afford to be complacent; finding out how to talk to the kinds of voters attracted by Reform’s populism is vital work we must tackle with urgency. Join our panel as they discuss the latest thinking on how we as a movement can counter a reconsolidated right.
Panel:
Kim Leadbeater - Labour MP for Spen Valley
Georgina Laming - Director of Campaigns & Communications, Hope Not Hate
Rhea Keehn - 2024 Ashfield Labour PPC
John Bryden - Former Executive Director and Senior Research Scientist at the Observatory on Social Media, Indiana University
Chair: Hannah O'Rourke - Co-founder, Campaign LabThe TUC North West presents an interactive session focusing on the lessons of trade union organising. Hear from our panel of guest speakers who have won industrial disputes in the last 12 months as a result of building strong workplace trade unions. We will explore the genesis of those disputes, the collective response and the learnings from their journey in order to share best practise and build stronger trade unions for the future.
What is Campaign Lab?
Thousands of activists across the UK volunteer their time and energy for campaigns every year. Year in, year out, we use the same campaigning methods and tools we always have, because we think they work.
But as technology changes how we work and live, it will also change how we campaign!
We are a community of politically-minded progressive data scientists, researchers and campaigners who are working together to develop innovative election tools and improve the way we analyse and understand campaigning.
Our Election Projects
Check out the tools our community have made!
Research: Making TikTok, Tik
What did we learn from analysing 60,000 UK political TikTok Videos?
AI & Campaigning
New advances in machine learning are reshaping our society at a rapid pace. The past year, since the launch of Open AI’s Chat GPT3, have seen a massive leap in quality and scale of applications made possible by large language models. In this dynamic era of technology, understanding how AI can shape and enhance campaigns is crucial for any modern campaigner. Over the next year we'll be working on looking at how AI will shape campaigning.
Join Campaign Lab
Ready to make a difference? This is where you start!Check out our upcoming events...
What are we doing?
Growing a community
Campaign Lab brings together campaigners, developers and data scientists from across the progressive spectrum in regular Hack Days and Hack Nights. We're working to build a network of people committed to a new culture of campaign innovation and experimentation.
Researching how AI will impact Campaigning
AI is transforming how we live and work. We are interested in exploring how this is likely to affect campaigning both in elections and more broadly. We'll be maintaining a crowdsourced Handbook on AI & Campaigning, Running trainings for organisations looking to use these new tools and looking at what tools could be built for campaigners.
Running campaign experiments
We are creating a Library of Campaign Experiments. This involves both running experiments (RCTs & A/B Tests), conducting innovative research and summarising the findings of academic papers in a way that makes them more accessible. Get in touch if you are interested in running an experiment! hannah@campaignlab.uk
Building tools to help progressives win elections
For campaigners the story of politics and technology has often been a fraught one. Tools are often difficult to use or not built with the user in mind. We invite campaign organisers from across the UK to join us and share their problems and work with our volunteer technologists to help solve them. See some of what we've built here.
Analysing Election Results
We're building models to better understand election results and identify where results bucked the national political and demographic trends. These are areas in which local campaigning may have actually made a difference and where we can start learning and testing.
Supported by
Newspeak House
Newspeak House is an independent residential college founded to nurture, study and inspire emerging communities of practice in UK public sector and civil society.
Licensed under Creative Commons CC BY-SA 3.0